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Agentic commerce is when your agent transacts in the open market on a customer’s behalf, accepting payments and paying out to counterparties at machine speed, across more of them than a human desk can manage. Your agent can:
  • Accept payments from a customer’s buyers by payment request or over Voice
  • Pay publishers, suppliers, creators, and merchants from the customer’s wallet, sending a claim link to anyone not on Natural yet
  • Issue cards to buy directly where a card is required
Where this shows up:
  • Internet media buying: Brokers ad placements for advertisers, paying publishers, networks, and creators from each advertiser’s wallet as campaigns perform.
  • Catering and events: Takes a booking deposit over Voice, then pays venues, rentals, and staffing from the caterer’s wallet.
  • Procurement and purchasing: Buys inventory or supplies on a merchant’s behalf, issuing cards or paying suppliers directly.
You own the market logic (targeting, sourcing, pricing, and fulfillment), and Natural moves each customer’s money inside the limits they delegated, holding large payments for approval. Read more: Request a payment, Take a payment over voice, and Send a payment.